Set Up Visuals and Image Styles

The Visuals tab controls how AI-generated images look and what branding appears on them. Find it at Sidebar → Brand Profile → Visuals.

It only matters if you use AI images, calls to action, or social graphics. If you publish stock photos only, you can skip most of it.

Brand Logo

Upload a PNG, JPEG, or WebP, up to 5 MB. A PNG or WebP with a transparent background works best.

Used in AI images when a logo is needed, and on call to action cards and social graphics.

Project Favicon

Shown in the workspace switcher and project lists, so you can tell projects apart at a glance. Detected from your site, with a refresh option.

Website Capture

A homepage screenshot used as a product visual in articles.

Use Capture website to take one, or Recapture to refresh it after a redesign. It requires your website URL to be set on the Business tab.

This is what the Product visuals enhancement places into call to action, next steps, and about-brand sections.

Image Text Font

The font used for cover headlines and in-image text.

Search Google Fonts, or upload a custom font. Custom fonts accept .woff, .woff2, .ttf, and .otf, up to 3 MB.

Worth setting if you have a brand typeface, since a cover image in the wrong font is the most obvious way an article looks off-brand.

Brand Colours

Primary, secondary, and CTA colours, detected from your site during onboarding.

Check these. Detection reads what is prominent on the page, which is not always what you consider your brand colour. They are used on call to action cards, social graphics, and AI images.

In-Article Images

Text and logo on images is a toggle: "Allow short, correctly spelled text and your brand logo when they fit the scene."

Leave it off if you have seen AI images produce garbled text and would rather avoid the risk.

Style Options

Pick one and stay with it. Consistency across a blog reads as deliberate. Mixing photo realistic and watercolor across articles reads as accidental.

Featured Image

Two compositions:

Scene only. Uses your chosen style without a title overlay.

Title overlay. Centres the article title on a designed cover.

Title overlay is the better default for social sharing, since the headline travels with the image. Scene only suits sites where your theme already displays the title over the image.

Selecting Title overlay offers its own style options.

Extra Instructions

Three optional free-text fields, up to 400 characters each:

• Featured. Rules for cover images.
• In-article. Rules for in-article images.
• Infographics. Rules for infographics.

Useful for constraints your style choice cannot express: people to include or avoid, settings that fit your industry, or things that would be wrong for your market.

Examples worth writing: "Show real work sites, not offices." "No stethoscopes or generic medical stock imagery." "Include UK signage and vehicles, not American."

Notes

Everything here autosaves.

AI images cost credits. 100 for an AI cover image, or 200 for cover plus in-article images, on top of the 300 credit article price, as of 2026-08-30. Stock images from the non-copyrighted libraries cost nothing.

These settings apply to future generations. Articles already written keep the images they have, though you can replace an image in the editor for 100 credits.

Visuals are per project.

If AI Images Look Wrong

Check the style. Photo realistic on an abstract topic often disappoints. Illustration usually handles concepts better.

Use the extra instructions. They are the most direct lever, and the most underused.

Turn off text on images if you are getting garbled words.

Check your brand colours and logo if graphics look off-brand rather than badly composed.