Understand your Content Score
Content Score is out of 100 and combines SEO, GEO, and E-E-A-T signals, broken down into SEO, GEO, E-E-A-T, Structure, Terms, and Draft. It updates as you edit and is guidance rather than a ranking prediction.
Last updated 1 day ago
Content Score sits at the top of the right-hand panel in the writing workspace. It is out of 100.
Its tooltip states what it measures: "Combines SEO, GEO, and E-E-A-T trust signals. Updates as you edit."
The Bands
Avg and Top markers on the gauge show where you sit against benchmarks.
The Breakdown
Six components, each shown as a percentage.
Reading the breakdown is more useful than reading the total, because it tells you what to do next.
What GEO Means
GEO is about being cited by AI answer engines rather than only ranking in a list of links.
The signals are the ones that make a passage quotable: clear intent alignment, key takeaways, FAQ coverage, extractable structure like lists and tables, fact density, and references.
You can see these individually under Guidelines → GEO, listed as AI citation signals: Intent alignment, Key takeaways, FAQ coverage, Extractable structure, Fact density, and References.
What E-E-a-T Means
Experience, Expertise, Authoritativeness, and Trustworthiness.
This is the component most often low, and it usually has the same cause: no author profile. The score reads your author profile, whether a byline is present, stated expertise, experience phrasing in the article, and tone.
Filling in Brand Profile → Author is the single most effective fix, and it applies to every future article.
The Guidelines Tab
Three sub-sections show the detail behind the score.
Keywords
Structure metrics: word count, headings, paragraphs, in-article media, internal links, and external references, each against your target.
Keywords shows term coverage. When gaps exist, an Add missing terms button appears.
Links lists every link in the draft, filterable by All, Internal, and External.
GEO
The six AI citation signals above.
E-E-A-T
A Trust & authority section covering the trust signals.
Live Updating
The score recalculates as you edit, and saves shortly after you stop typing.
It pauses while generation, media hydration, Content Boost, Humanize, or Plagiarism are running. During generation you see "Live scores refresh as each paragraph completes."
What the Score is Not
It is not a ranking prediction. Nothing can predict rankings, and a high score does not promise traffic or position.
It is not a quality judgement. It measures things that can be counted. A well-argued article with an unusual structure can score lower than a formulaic one that hits every target.
It is not a publishing gate. You can publish at any score.
How to Read a Low Score Sensibly
Look at which component is dragging it down.
Notes
Chasing 100 is not a good use of your time. An Excellent score with prose you would actually publish beats a perfect score achieved by stuffing terms in awkwardly.
Content Boost closes several of these gaps for 100 credits, as of 2026-08-30. Editing by hand achieves the same thing for nothing, and gives you control over the wording.
The score is per article and is saved with the draft, so it persists between sessions.