Fill in your Business and Audience Details
The Business tab covers your name, industry, description, website, sitemap, social profiles, and services. The Audience tab covers who you write for, target countries, local SEO locations, language, and personas.
Last updated 1 day ago
These two tabs tell NarraSEO what you do and who you are talking to. They carry more weight on output quality than anything else in the profile.
Open Sidebar → Brand Profile. Changes autosave.
Business Tab
Labelled Business, described as "Name, website, and services".
Writing the Description
This is the field people get wrong most often, usually by pasting marketing copy from their homepage.
Marketing copy is written to persuade a visitor who is already on your site. A profile description is instructions to a writer. Those are different jobs, and the second one wants plain, specific prose.
Compare:
- Weak: "We are a leading provider of innovative solutions for the modern homeowner."
- Better: "We install and repair gas boilers and heat pumps for homeowners in Greater Manchester. Most jobs are replacements of 15 year old systems, and we handle the Gas Safe certification."
The second gives every article something concrete to work from.
Services
Onboarding fills these in from your navigation and page titles, which means they are often too broad or slightly wrong. Correct them.
Services drive topic clusters and keyword suggestions, so a list that matches what you actually sell produces a content plan you would actually publish.
Audience Tab
Labelled Audience, described as "Readers, markets, and rivals".
Describing your Audience Well
Be specific about the person, not the market segment.
- Weak: "Small and medium businesses."
- Better: "Marketing managers at 20 to 200 person B2B companies who own content but have no in-house writer."
The second tells the writer what the reader already knows, which is what decides how much an article should explain.
Target Countries and Language
These affect keyword data, spelling, and terminology. If you sell in the United Kingdom, setting the United Kingdom means you get UK search volumes and UK spelling rather than American ones.
Local SEO Targeting
Only relevant if location matters to your business. Add the cities or metros you serve, then use the "Support local SEO" content goal on articles that should target them.
What Makes you Different
Helps NarraSEO position your content against competitors. It is worth a couple of real sentences.
- Weak: "Better service and quality."
- Better: "We only take clients in one city, so we can do same-day callouts, which the national chains cannot."
Notes
Both tabs autosave. If saving fails you will see "Couldn't save changes", and nothing is lost from the form.
The description field accepts a large amount of text, so there is no need to be terse. Two or three specific paragraphs beat one vague sentence.
Competitors listed here are used to differentiate your content. NarraSEO will never mention or endorse them in your articles.
What This Changes Downstream
Filling these two tabs properly improves keyword suggestions, topic clusters, the outlines the wizard proposes, how much articles explain versus assume, and the specificity of examples.
It is the difference between an article about your industry and an article about your business.