Connect Webflow

Webflow publishes into a CMS collection, so the collection has to have the right fields before the connection is useful. Get that part right first and the rest is straightforward.

Available on every plan.

What you Need

• A Webflow site with a blog CMS collection.
• The collection must have Name, Slug, and a rich text field with the slug post-body.
• A site API token with CMS read and write access.

The Post-Body Field

This is the requirement people miss. Your collection needs a rich text field whose slug is exactly post-body.

The field's display name can be anything. It is the slug that matters, and Webflow shows the slug in the field settings.

If your collection has a rich text field with a different slug, either change the slug or add a new field with post-body.

Step 1: Collect the Ids and Create a Token

Site ID. In Webflow, open Site settings → General → Site ID.

Collection ID. Open the blog collection in the Webflow CMS and copy its collection ID.

API token. In Site settings → Apps and integrations → API access, create a site API token with CMS read and write access.

Copy the token when it is shown.

Step 2: Enter the Credentials

1. Open Sidebar → Integrations.
2. Find Webflow under Publishing & CMS.
3. Fill in the three fields:

1. Select Connect Webflow.

Step 3: Verify

Select Verify connection. On success you see "Webflow connection verified."

On failure: "Could not verify the Webflow connection. Check the collection ID and site token." That message is a good guide, since those two are where the problem almost always is.

If the connection sits at Pending verification, re-check the collection ID and token and verify again.

Publishing Options

Webflow uses the standard status options: Draft, Publish now, and Schedule, with a Publish date and time field.

You also get the Featured image and Article title toggles.

If it Will Not Connect

Check the token scope. It needs CMS read *and* write. A read-only token verifies against nothing useful and fails to publish.

Check you copied the collection ID, not the site ID. They look similar and are easy to swap.

Check the collection has post-body. Without it, the article body has nowhere to go.

Check the collection is the one you meant. A Webflow site often has several collections, and publishing into Authors or Categories will not go well.

Notes

Webflow publishing sends to the CMS. Depending on your setup you may still need to publish the site in Webflow for the post to appear on the live domain.

Site API tokens can be revoked in Webflow at any time.

The connection is per project.

Webflow rich text supports headings, lists, links, and images. Complex formatting may render differently from the NarraSEO editor, so check your first article.